Fashion,  Style

The fashion revolution in Italy is being led by designers.

Some of fashion’s biggest names, such as Giorgio Armani, Gucci, Fendi, and others, have long called Italy home. Now, the country is undergoing a creative renaissance, with a new generation of designers revitalizing the design landscape and emphasizing collaboration and community. Meet the people who are defining the future of the fashion capital…

Rambaldi, Marco

A look from the Marco Rambaldi SS22 collection

Rambaldi grew born on the suburbs of Bologna, studied fashion design at the IUAV university in Venice, and worked for Dolce & Gabbana until launching his own label in 2017. “You don’t have to be based in a single city full-time to develop a great business,” Rambaldi says of his decision to open a store in Bologna’s bucolic suburbs rather than in Milan’s traditional fashion capital.

Marco Rambaldi knitted bra, €257, knitted shorts, €257, and handmade trouser crochet, €1,140

His ready-to-wear collections, which frequently contain vivid knits and snappy jackets, are inspired by the liberating sensibility of rural life, surrounded by nature. Bologna’s cultural legacy also aligns with the principles of the young designer: “It’s known for being an inclusive location, with a strong LGBTQ+ history and community,” he says. “Representation is vital – it’s why the brand exists – yet Italy is still lagging behind when it comes to showcasing all nationalities and genders.” Rambaldi makes sure that his vivacious, contemporary kaleidoscope pieces and printed patchworks are worn by people of all ages and genders.

Local knitters for Marco Rambaldi

He incorporates sustainability into his work as well, employing recycled yarns in his characteristic crochet patterns, which are handcrafted by local senior craftswomen. “We also wish to extend people’s perspectives – in a joyous and inclusive way.”

Medea

Twin sisters Giulia and Camilla Venturini of Medea

The success of this accessories firm, created in 2018 by 33-year-old sisters Giulia and Camilla Venturini, may be attributed to a single shopping bag-style tote. Giulia worked for Toiletpaper, the magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari, while Camilla worked in New York with Ari Marcopoulos.

“We knew we wanted to work on our own project, but we didn’t have a strategy,” Camilla recalls of their company, which arose from a chance meeting with an Italian artisan. Medea, which is named after Pier Paolo Pasolini’s 1969 film, was taken up by Selfridges and now has Beyoncé and Gigi Hadid as admirers. With hit collaborations with Judith Bernstein and photographer Nan Goldin, the simplicity of its hallmark design has also functioned as a blank canvas for art-world provocateurs. “We had a strong community of artists and musicians surrounding us,” Giulia explains, “who undoubtedly helped us get noticed.”

The original design has spawned cigarette-sized belt clips, massive biodegradable totes, and patchwork shoppers fashioned from deadstock leather, all of which are handmade in Italy. “We’re a strong accessories company; you’re going to see sunglasses and shoes,” she says.

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